Urban Top is on a mission to help bring urban living into its next chapter by creating distinct experiences with efficient, durably-designed roofscapes and exteriors. With branding and wireframes already complete, they needed conversion-driven messaging on the website to grab the attention of potential customers and differentiate them from their competitors. Urban Top was also seeking a video script for their promotional video and company launch. They needed a clear, engaging, and persuasive script to match their already riveting imagery and video content.
Since Urban Top already had exquisite branding and wireframes for their website, The Ptex Group pulled me in to craft the copy. After getting a grasp on the company’s unique value proposition and unique selling point, I crafted copy that would catch the eyes of their target audience and reel them in. Based on this knowledge and my skill for video scripting, I created a script that captured feelings of awe, inspiration, and desire.
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.